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Video production tips
Get physically close to your subject
Although you can zoom into a shot, to appear to get closer, it's not the same thing. The visual perspective is different, and so is the sound. You get nicer looking shots when you get closer to a person that you're filming, and the sound will be much better. A telephoto shot is more susceptible to jerky pictures than a wide angle shot, and focusing is harder to do, as everything is magnified. You also lose depth of field with telephoto shots (only things in a narrow range remain in focus, e.g. the background may go out of focus), although this may be an effect that you deliberately want.